Discovery Art Fair is a fair for contemporary art. Young, unknown artists have the opportunity to sell their art at affordable prices. To convey the concept, we are designing two concepts for a new visual appearance. The main element in these designs is the specially developed handwriting, which reflects the experimental character of the fair. Letters are rotated and freely arranged – every combination creates a new image. In addition to black and white, various secondary colours support the dynamic image.
Hochschule für Gestaltung Schwäbisch Gmünd / Corporate Design / Winter 2017 /Johanna Osterrieter, Anna Rathgeb and Franziska Utz / Class: Gerd Häußler