Discovery Art Fair is a fair for contemporary art. Young, unknown artists have the opportunity to sell their art at affordable prices. To convey the concept, we are designing two concepts for a new visual appearance. The main element in these designs is the specially developed handwriting, which reflects the experimental character of the fair. Unusual and provocative – the script does not adhere to rules or conventional forms.
Hochschule für Gestaltung Schwäbisch Gmünd / Corporate Design / Winter 2017 /Johanna Osterrieter, Anna Rathgeb and Franziska Utz / Class: Gerd Häußler