LOGGOS, the magnet-free wooden building block system, bridges the gap between a design object and interactive play („Designobjekt & Stapelspiel“).
The new visual identity highlights the playful essence of the product through bold, abstract graphic shapes derived from the geometry of the blocks themselves. A high-contrast color system—anchored by deep ultra-marine blue, vibrant vermilion red, and warm natural craft tones—gives the brand a striking, contemporary aesthetic across all touchpoints.
From the graphic outer packaging and custom printed tissue paper to posters, editorial layouts, and digital experiences (web and social media), the design language reflects both creative freedom and Scandinavian-inspired minimalist design.
